In 1986, Mr. Suwit Traichok began the testing on growing melon at Bangsai district, Ayutthaya. The first 100 seeds of Sunlady melon was supervised by Mrs. Jintana Traichok.
In the following year, Mr. Suwit Traichok extended the farm to commercial business. Hi Line from The United State of America and Honey World from Taiwan were imported and grown.
In 1991, The Cantaloupe Grower Group was founded. The related technology were taught and distributed among farmers in various area by Mr. Suwit Traichok. In addition, melons became more popular in many supermarkets during the year.
During 1994, as members of the organization grow, Mr. Suwit decided to launch "Thai Fresh" brand to support larger group of growers. Musk Melon from Japan was imported and grown as well.
In 1995 to present, with good production and marketing, the organization extended the market to airlines, hotels, restaurants and retail stores.
"NAVITA" brand was introduced for Hi-En markets to reflect the high quality fruit and its standard. The name "NAVITA" stands for "Natural Vitamins".
